REQUIREMENTS TO DISTRIBUTORS

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  • Active sales in food ingredients segment
  • Reliable distribution background and channel sales experience in the region
  • Developed logistic: premises and transport units for delivery to the end users
  • Skilled sales staff and technologists
  • Good credit score and financial discipline.

DISTRIBUTIONAL TERMS

  • Distributional discount
  • Flexible payment terms
  • Delivery to distributor’s warehouse
  • Additional bonus at fulfilling the sales plan
  • Bonus for timely payments.

SUPPORT OF DISTRIBUTORS

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  • Complete technological support
  • Support by advertizing materials and product samples
  • Teaching master-classes for technologists
  • Development of the exclusive recipe for the specific demands of the customer
  • Field coaching for distributor sales team
  • Loyalty programs for distributors
  • Joint marketing activities
  • Logistic and cyclic storage support.

EXCLUSIVE DISTRIBUTION

The exclusive terms are possible in a region if the following terms are implemented:

  • Work with full pricelist assortment
  • Any direct competitor’s offerings should not be submitted in business portfolio of the distributor
  • Formal reporting support.

EXCLUSIVE DISTRIBUTION REQUIREMENTS

  • Exclusive terms are extended to the sales territory specified in the agreement
  • Exclusive terms are not extended to the large manufacturers of category A
  • Exceptions are possible on the exclusive sales channels and product groups
  • The right for exclusive distribution is signed up for a quarter and could be prolonged by the additional agreement on condition of implementation of special purpose sales volumes.